Ecommerce, the five advantages of selling online

E-commerce or ecommerce It is not something that comes as a surprise to anyone, and companies like Amazon or Ebay are giants today. According to data from the Ministry of Industry, 40% of Spaniards tend to buy online every month, giving an idea of the importance of this well-known technique.

What is a ecommerce?

It is not known exactly when or where the term arose, although many experts mark the end of the 19th century the when and USA, the place. It was the catalog sales which revolutionized the traditional form of distribution, being the first time that one could buy without seeing the product physically, but from photographs and images. Taking the definition of ecommerce As business transactions occur on a network, this would be our first stop. Later, in 1960, the electronic transaction system would emerge Electronic Data Interchange, better known by its initials EDI, which allowed the commercial exchange of data. In 1970 would begin to appear first computers, making the evolution of ecommerce enormous. In 1979, the English businessman Michael Aldrich invented 'online shopping', enabling the process of online transactions between consumers and companies, although one of the key dates in this process was 1989, with the appearance of the “www” (world Wide Web). This website, created by another Englishman, called Tim Berners-Lee, changed the way the world communicates and markets. 90 were the time when electronic commerce would establish the pillars of tomorrow, and that is that in 1995 Two giants of today emerge, those mentioned at the beginning, Ebay and Amazon. The members of the G7/G8In that same year, they came up with an initiative for a global market for SMEs, seeking to increase the ecommerce among companies around the world and it finally worked. Today, the 87% of the Spanish population has a smartphone, as indicated Ditrendia. This supports a very interesting fact Forrester, and by 2020, mobile device sales will be worth $252.00 million, a 119% more than last year. The smartphone is once again gaining ground on the computer, referring to mcommerce (mobile commerce).

What are the advantages of an ecommerce?

–Ease and comfort. This is possibly the most compelling reason. The process for a consumer to make a purchase or a company to sell is made faster and easier thanks to the Internet, and can be done from wherever you want (at home, at work, etc.) –Accessibility. Any transaction can be made 24 hours a day, 365 days a year, since e-commerce does not have a limited schedule.Information. The Internet is the largest source of information available to humans, where we can compare products, look at other users' opinions... Browse the Internet as if it were a street full of shops, being able to compare prices in thousands of places before buying.No physical store. This will mean a huge saving for the company, not having to invest in anything that is offline (sellers, stores, furniture…). Thanks to the globalization of markets, we will be able to sell to anyone in the world without them having to be physically present.Loyalty. Having an e-commerce site can help generate engagement with your users. The security offered by a seal of trust granted by Amipci or tracking platforms so that customers can check where their product is, will help users to return to buy from your online store. With King of App You will be able to create an app that serves as ecommerce for your company, in a simple way (you won't have to write a single line of code), and without incurring a great cost.