Instagram, easier

Instagram It is a photo app. In short and in a simplified way, this could be accepted as a definition. However, there are those who see something more in this social network. There are those for whom its use is part of their personal and professional daily life. For this, different applications have been developed. management tools which make life much easier under their photographic filters.

In the professional environment, Instagram is among the main networks that every company should consider in its communication plan. Its effectiveness undoubtedly lies in the use and treatment of images, and for certain campaigns, the saying that they are worth more than 1,000 words is perfectly true.

Instagram is a perfect network to achieve very specific objectives such as creating a community or doing branding but also to announce launches or even for groundbreaking marketing actions. Mercedes-Benz, for example, uses this network so that users can configure one of your cars And there are those who, using the photo presentation grid, have created authentic promotional collages for a product. As always, and in every social network, originality has no limit.

And to ensure that this originality is well channeled, there is nothing like having tools at our disposal that optimize and facilitate the use of Instagram. As is known, this network can generally only be managed directly from its Mobile phone app. However, there is an option, yes, to do it from the computer. It is Schedugram, the Hootsuite of Instagram, as it allows you to schedule various posts and create an effective and efficient content strategy.

However, as we are not always in front of the computer (less and less), someone thought it would be interesting to develop this App: InstaploadIts particularity is that it allows you to manage different Instagram accounts from the same access. Useful and practical, it is only available for Apple phones.

Management and control. For this, to know what is said about us at all times on Instagram, to monitor all the comments Alerts It's perfect. You can track by hashtag, by user or by keywords. This app also offers data related to Facebook or Twitter.

Originality is in charge of Iconosquare, an App that allows you to manage contests on the network. Previously known as Statistics It is perhaps one of the most widely used Instagram management tools.

Four ways to manage and optimize time when converting Instagram on a reference communication channel.