The graveyard of apps

It doesn't really existThere is no specific place where apps go, like elephants, to die. Mobile apps, for better or worse, are relegated to the bottom of the markets. There they lie, inert, waiting for an expiration date that will deactivate them permanently or a cleaning protocol that will take them to the Apps limbo.

But what makes an App die? There are several answers to a phenomenon that affects more than two thirds of the Apps currently in circulation. Yes, yes, two out of three applications are doomed to die and More than half of all those published in the markets have died already according to a study carried out by the French digital testing agency Stardust.

The main cause of death of an App is, simply, the lack of utility. We often believe that an App will be the panacea that users are waiting for. However, an App does not always meet expectations. The most important thing will always be that it responds to a need; that it is useful, clear and concise. If the user does not find any of these three things, the App is doomed to ostracism.

But we don't talk so much about ostracism, of oblivion, as simply the death of an App. And there is no more death than inactivity; which translates into apps not updated or with completely outdated information. This is perhaps the main scourge that must be fought against.

Many clients believe that simply having an App is enough to get their followers to download it and check it out non-stop. This is often true, but things get complicated once the initial fervor has passed. When the App's content is the same week after week, Customers, followers get bored and they end up abandoning the app, first on their phones, and then deleting it. And once deleted… getting it back is very complicated.

The content update It is essential. The app has to be dynamic to arouse people's curiosity day after day. Achieving this is not difficult, but it does require some planning and, in some cases, a minimum of strategy. Simply putting up a website and publishing a few things every now and then on the corporate blog is not enough.

The common thing in Personal or commercial apps is to focus on social networks that give this dynamism to the content. To do this, logically, constant publication over time is essential. Having inactive profiles on an inactive app is… well, a sure death sentence.

From there, bringing an App to life simply requires imagination. Push Notifications are another key element in boosting the app - while generating traffic to them or other links. Maintaining a good notification strategy will create this link with those who have downloaded the app so that they never delete it from their phones.

Contests and promotions are part of this universe that will keep an App alive forever.

Given the many dangers, it is normal for many small and medium-sized companies to think carefully about the cost of designing an App from start to finish. To achieve this, CMS platforms such as King of App allow this initiative to be tackled at a low price.

If you want to know how we do it… Enter the Kingdom of Apps.