BlackBerry's bet on luxury

They were presumed dead but once again, like the Phoenix bird, have tried to rise from their ashes. Under the great paradigm of security and the protection of privacy, BlackBerry launches a new terminal to try to remain a manufacturer of smartphones reference.

In his particular struggle with Windows Phone to be the alternative to terminals Android either iOSBlackBerry has launched a new phone with an exclusive design and price. Partnering with the prestigious industrial design studio Porsche Design, the Canadian multinational has put the model on sale P9983.

Design and elegance but also the best and most characteristic of blackberry with a 3.1 inch touch screen and its particular QWERTY keyboard as traditional claims and a 14 hours autonomy as a differentiating element from the competition. All this for something more than 2,000 euros.

Its price, without a doubt, makes it a phone only suitable for exclusive pockets that are not only interested in design and luxury but also for the security features offered by BlackBerry, far above its competitors and only compromised by the BlackPhone, recently appeared on the market

What is not so clear is that with this commitment to the luxury segment, BlackBerry manage to recover its position as third in contention unless in a relatively short period of time it decides to accept a change of course definitive. For the moment, Windows Phone has been able to react and there are more and more people who predict that in the short term it could be on equal terms with the two great market dominators. It is possible that with the model Passport have taken an important step forward in this regard.