Apps are stopping Google from becoming obsolete

With a firm step, and faithful to what is becoming the most widespread social trend, Google moves into mobile territory. If a few months ago the main Internet search engine already changed its algorithms to position in first place those websites adapted to portable devices, since the end of last year it has given a new twist to display the contents of the Apps in their results.

The mobilization Google's change of pace, that is, giving greater importance to mobile content is already a fact. A year ago, Larry Page's company announced a change in the search and positioning algorithms in which it gave greater importance to those websites that were adapted to mobile browsers. Thus, Google began to place in the first positions those pages that were "mobile-friendly"That is, they met these simple conditions:

• Avoid software that cannot be loaded on mobile devices, such as flash content.
• That the text can be read without having to zoom.
• That the content fits on the screen without the need to use horizontal scroll or zoom.
• Make sure links are in the right places and formats so they are easy to activate.

Now, however, he has gone further when it comes to give greater visibility to the content shown via App. And the fact is that Apps have dominated our daily lives and not even web search engines have escaped this. Google has reached an agreement with several service companies to begin showing, in their search results, the contents of mobile applications. The agreement allows us to access the contents of Apps from a browser such as Hotel Tonight, Weather, Chimani, Gormey, My Horoscope, Visual Anatomy Free, Useful Knots, Daily Horoscope and New York Subway. Nine companies to advance on the path to power index any content from any mobile app.

Apps in the Browser

The agreement that these nine partners have reached with Google allows any user to view in their browser, no download required, the contents of your App; as well as move around it with total freedom by accessing all the sections and interacting with them. For this to be possible, developers only have to install a Google Indexing API in your Apps, which helps Google understand what a page is about and how often it is used. It has also narrowed its ranking algorithm to incorporate app content.Apps are loaded into a virtual machine on Google's cloud platform, and the client – the Google app running on the phone – sends the touch interactions. That cloud machine executes those touch interactions, renders the app, and sends the pixels back to the client.", the company explained during the presentation of this new feature.

But that's not all, Google has been working for some time now on indexing content in Apps through the "Deep Links” that are aimed directly at them. The aim is to stop the obsolescence of the search engine, as the global trend is for content to move from desktop computers to mobile phones, which seriously jeopardizes what has traditionally been Google's main business line.

Thousands of apps have already been indexed – meaning your content can appear as a Google search result. Today, Google has 100 million in-app links indexed, the company says. It also notes that app users can install on their smartphones and tablets when they find relevant content related to their search query within mobile apps.What we want is for people to be able to access all content, whether it is on a website or in an app.", the company itself points out.

Although this new way of presenting search results should be taken as an experiment, the truth is that Google continues to advance along the path of mobilization, so it is not surprising that, also having the main mobile application market in the world, it wants to create synergies of collaboration between both ways of understanding the content dissemination.