An App, (almost) guaranteed sale

A turnover of 40 billion and more than 2 million active customers. These are the figures that the company currently moves. e-commerce and it does so, in large part, thanks to telephones and AppsMobile browsing has become a key part of the business of many companies that see how online commerce now represents a significant amount of their revenue.

Having an App is an essential part if you want to activate the channel online sales; this is demonstrated by the various studies and data collections in relation to mobile commerce, whose year-on-year growth is at a not inconsiderable 15%. upward trend which directly intervenes in the billing of small and medium-sized companies because although there is still some reluctance to make direct purchases via mobile, our smartphones are a key piece in the machinery of online commerce: most of the purchases we make begin with a search on our phones and then are closed via other devices such as tablets or computers.

Mobile applications are therefore a differential element that directly influences online commerce. And that is because 60% of the companies The company recognises that its customers first use their mobile phone to search for products or services that they are interested in purchasing. Therefore, having tools that facilitate this search will increase the possibility of direct sales. With an App, companies can control the entire sales process as well as create specific tools and solutions for the terminal for which it is designed. AppIt also allows you to play with new communication and marketing possibilities, such as push messaging or geolocation.

Currently, the 37% of online shopping They are made via mobile phone, especially in processes within an App. An App opens the doors to new customers and, above all, to new ways of selling and promoting products. An App offers brand value and loyalty to customers. An App is the first step to generate a sale.