Keys to promote your App

For many companies, an app is a fundamental part of their marketing and communication strategy; a differentiating element and a link with their clients. The advantages it offers both for them and for their clients are many, but unfortunately the whirlwind of apps that are published every day in the different markets can overwhelm and devour the best initiatives. Promoting them is the solution.

The positioning strategy in the markets, which is known by the acronym ASO, is essential, but so are various actions that every company can undertake in parallel and that go far beyond the traditional word-of-mouth that we all resort to.

A very interesting option for people to start getting to know your App is create a specific page, a landing page where all the content is focused on advertising it. That microsite You should consider the option for users to download the App directly, so direct access to each of the markets where it is available becomes essential.

Another option, for the more creative, is to create a blog specific to your App. In it, you will make known in the form of posts the different functionalities and options available so that your fans, clients or followers know exactly how to get the most out of it.

Both options are perfectly compatible with the word-of-mouth 2.0; that is, by making it known on social networks. Facebook and Twitter They will be your great allies, whether by publishing links to the sites you have created or to the markets so that they can download it, or by advertising it directly.

And finally, don't forget about traditional resources. Add a short blurb to all printed material you generate with the typical "Download our App" or, being more daring, through a Qr code That link with the markets is a very important element to take into account when making our company known. brand new app.