Thinking about an App?

It's normal. You have to think about it carefully. Each step forward requires its time. study and analysis. However, it has never been so clear before that a App It is, without a doubt, an element that Every company must haveWhy? For the same reason that the Internet and having a website were chosen at the time.

Of course, this reason may seem fair in the eyes of many. Even more unsustainable when a slight market survey says that the cost of a Custom app, even today, is very high. Praise the excellences of King of App This is obvious since this is a corporate blog, so we are going to leave aside the subject of costs (even though it is and will be one of our strong points).

Having an App means entering into A market that already moves more than 3 billion euros in profits. This is a rapidly growing industry, so these financial figures are just the beginning. Apps open a new world exploring and being among the first, as always, gives certain advantages.

And we say that this is a industry in full expansion Because the data corresponding to the implementation of mobile telephony in the world confirms it. Connectivity, or rather, the hyperconnectivity that current smartphones offer us is the key to this whole new ecosystem.

There are currently more than 100,000 people in the world. 7 billion mobile lines (more than inhabitants). This makes mobile internet traffic increase year after year. Currently, there are already cup more than 50% thanks to the connection from both smartphones and tablets. This connection is mostly done via App –Four out of every five minutes of mobile connection correspond to inApp browsing.

But people don't just connect via mobile, they also buy. In fact, in the last year the marketing of products has exceeded 30 billion euros only in mobile content. And more than half of users have purchased consumer products directly from their devices, without waiting to get home and do it from their computer. This data clearly reflects the level of confidence that exists in inApp navigation by consumers who see it as a safe and reliable tool. high credibility.

All of these data corroborate the good choice of having an App. However, only 7% of the brands have one. Maybe it's time to take advantage, don't you think?