Mobile engagement: how to improve the relationship with your app users

Engagement means commitmentIn the world of marketing, engagement is defined as those actions that serve to generate links between brands and users. We want to connect, share and create experiences for our consumers. The use of mobile devices has expanded considerably in recent years. The means of communication have changed, as have consumer habits. As a direct consequence of this, companies have realized the opportunities that the mobile sector can offer. In our daily lives, we are all glued to our phones. It is a fact that we must take advantage of to promote the brands or products we want. In this situation where marketing is focused on mobile, what are the strategies we should use to generate engagement? Are we creating the engagement we need with our users? These are the first questions we have to ask ourselves. The world of mobile applications is transforming the way we can approach our users. There are certain tools and techniques that we can use to improve engagement. Many of them can be included directly in the app, but we need to know our audience and know exactly what we are looking for. Planning is always important. Before you start improving the relationship with your users, it is necessary to take into account certain steps when it comes to create your app. We have to define and optimize it to the maximum from the beginning taking into account the ASO. Because undoubtedly, to generate engagement in mobile marketing we need the user to know the features of the app before downloading it. Think about the idea, the concept on which you are going to base your application. Take care of every detail of the design and of the development. You can use the tools very easily. templates, modules and services that we offer you in King of App. And, of course, create contentGood content will go a long way in generating mobile engagement. How can you achieve this? Through good content and its dissemination on social media. We also have to take into account that nowadays everything changes quickly and that users are not willing to waste time on something that does not attract their attention. Therefore, personalization is necessary when we address consumers. In addition, all the information we create must be simple and fast. Sometimes the simplest is the best.

Let's delve a little deeper into the tactics we should use to generate mobile engagement:

Target users

Something that happens many times is that after downloading a app We delete it. Our goal is for our target audience to download the app, use it, and write positive reviews that help us with positioning. Guide your users within the app app to improve their experience. You can start by creating a tour of the application through a tutorial. Show them the main features and functionalities to optimize use.

Identify users

By registering users, we have to create benefits in both directions. On our part, we can identify them in order to personalize the communication or services we generate. Here, we must take into account the data provided by the analysis metrics such as user flow or acquisition cost. In this way, we can send them messages or promotions tailored to what they are looking for.

Communication has to be two-way

The way we communicate with users has changed. It is no longer based on sending notifications or promotions directly, but on listening and collecting the information they give you so you can then act.

Ask for feedback

You have to understand your users in order to improve both their experience and the product or service you offer them. The evaluations they make of us will help us to get an idea of the positive points we have or the problems we can solve. When you make a change, include a new feature or when a user uses the app for the first time, ask for feedback. This will increase the engagement.

Take a test

It's good to know what works and what doesn't for your audience. Test and experiment to improve and optimize your content as much as possible. appThis way you will be able to retain more users.

Turn usage into experience

In short, the experience that users have when using our app It has to be exceptional. We want this experience to be more than just about using it, but to make them stay longer, come back, recommend and rate us positively. We can achieve this by recognizing and rewarding the user with special offers, discounts, notifications and improvements in the service. appWe can safely say that every step we take and every element we include can help us create engagement as long as it is planned and aimed at creating a unique bond with your users. Research and study the market and the audience you are going to address before creating your app. And, once created, it checks its viability and acceptance among the public through a soft launch.  Make a soft launch This will help you to understand consumer opinions and resolve any potential issues they may encounter, so that when you launch your app on a large scale you won't have any unexpected problems.