What benefits can your company get from mobile applications?

Every year, the number of people accessing the Internet through mobile devices continues to grow. For this reason, mobile marketing strategies They are one fundamental part of the development of any business. As this field is constantly improving, it is important to stay up to date with best practices. Discover these 7 latest trends to take advantage of mobile applications in your business.

Mobile Geo-Targeting

Most companies that own local stores use the location targeting to reach people near your stores. The key to this strategy is information. Data will always be relevant. You have more information than you think about your audience and you can take advantage of it by create a geolocation campaign.

Make sure understand your audience and when they will be ready to receive advertising or content; Many companies advertise at the wrong time or send irrelevant content.

HE creative and coherent with popular events or situations in the community. For example, on Valentine’s Day you can send a 2-for-1 promotion or an announcement of one of your special products for that specific date.

He digital marketing It's not just about sales, you can also use it to engage with your audience. You can apply mobile geotargeting to simply send a message wishing your consumers a good day.

Mobile consumer loyalty programs

The best advertising is satisfied customers, that's why it's worth it invest in customer loyalty. The loyalty strategies can significantly increase the bottom line of small businesses, and at a relatively low cost compared to acquiring a new customer, which is typically not profitable in the first few months or years of business activity.

To encourage the customer to return to the store, A good strategy is to create a loyalty program. The idea is to reward them for being a frequent consumer of your product.

In order to be able to stipulate the rewards that are really interesting for your customers, it is important to know them well. Seek contact: talk, listen and get to know each other. Another tip is See what products these customers bought and create groups with similar rewards, depending on the type of purchase made by each consumer.

Mobile Scheduling and Reminders

Use your mobile app to allow customers to schedule actions or set reminders for your app's features; for example, if your app helps users lose weight, you could allow them to set a reminder to weigh themselves every week. This will provide added value to your product and your app will always be active on their mobile phones.

Mobile payments

Today's mobile payment solutions make it much easier for professionals, entrepreneurs and small business owners to receive payments via smartphones and tablets.

The Main advantages of mobile payments over traditional payment methods are lower rates and more security.

This type of payment will allow your business to receive transactions by phone or tablet.

Your customers will be happy with the speed of this option and can avoid long queues. Nowadays, many companies that are offering their customers to order and pay on the app and pick up the products in the store are generating that these customers become loyal customers and recommend their service and product on all their social networks.

Mobile Remarketing

Remarketing helps users who have already visited your app by tagging them with a cookie that is stored on their browsers. This results in the product ad being shown to a user who has shown interest in visiting a particular app.

In Google's case, these users can see your ads in search results, when they search for terms related to your products or services, or through banners. On Facebook, however, you can do this by using a code that you add to your app. You can also show ads only to users who have already visited your app and have shown interest in one of your products.

Mobile Bots

This feature has everything to become another strong trend for mobile marketing strategies from various companies, and is gaining more and more visibility on social networks such as Facebook Messenger and Twitter.

He social bot It is programmed by the company itself. You will only have to configure it according to the most frequent questions and doubts of your consumers, reproducing automated conversations with users through chat, sending them answers, links or asking new questions.

In Facebook Messenger, For example, You can schedule responses when someone contacts you in chat. This, can be very useful when they are offline and cannot respond immediately. Additionally, you can optimize your page or app in relation to the questions you ask the user. For example, if they ask you how to use your product, you might need to be more specific with the information provided or make a video tutorial, etc.