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We all know that a good marketing strategy and communication is vital to promote a mobile application and prevent it from falling into the most absolute of forgetfulness. In addition to the campaigns that can be undertaken now, a particularly interesting tool has been added. Developed by Google, the App Invites tool will allow developers to reach the end user directly.

With App Invites Every developer will be able to send personal invitations to their contacts to publicize and to facilitate downloads of a given application. This allows you to send direct messages, via email or SMS, to potential users, who, thanks to a personalized recommendation, will be able to access a App which might otherwise have gone unnoticed. The tool also offers developers the ability to track messages sent, assessing their effectiveness at all times.

Even though it is a tool launched by the almighty Google, it will allow you to invite the download of compatible Apps for both devices Android as iOS, which ensures reaching all App developers as potential users.

One of the things that makes App Invites A very interesting tool is that it suggests the users to whom to send the notification that an App is in circulation and invites them to try it. To do this, a series of people will be chosen depending on your tastes and affinities with the application in question.

Another feature is that it will allow users to share discount codes to redeem in the different Apps markets (Apple Store and Google Play, mainly) with friends.

It is certainly a useful tool that, even in its beta phase, it will make it much easier to gain presence in the markets and get a good number of downloads.