It, the other network?

Crouching in a corner, in the shadow of other greats. This is how it has taken off It, the social network that everyone points out that, this one, can cast some shadow on FacebookThe reason? Some say it's because they don't allow advertising, others because it's simple, others because they are fed up with the same old thing and are looking for new things. Whatever the case, in a few days Ello has gone from a forced lethargy to sowing powerful expectations.

It It is a social network which in its founding principle makes it clear that advertising is not its business model, nor is selling user data to third parties. The promoters of Ello believe in a freemium model where the user has basic services and pays for more complex ones. These conditions are for many what they were waiting for to take the leap and leave aside the all-powerful Facebook that, together with Google It houses a large amount of sensitive material relating to its users (i.e., ours).

“No ads”, we are free to design features for users first, without advertisers in mind. We also don't sell data, and we even offer our users the option to opt out of analytical tracking of their sessions when using the network,” explained its main promoter. Paul Budnitz, a man who defines himself on the Ello website as someone who “designs and creates beautiful products that change the world.”

It was born as a private social network and it was not until recently that it began to open up to new additions -always, and still, by exclusive invitation - from one of its members or buying them on the black market for about 5 euros on eBay. However, its growth is spectacular, doubling users every two or three days, so they will soon have their version in Mobile App for Android and Apple devices.

The only “but”, the only shadow behind it is the Privacy Policy which will apply since at the moment it does not have privacy controls as well as does not contemplate the possibility of being able to block someone who commits abusive behaviorIt remains to be seen how these issues will be resolved in future developments of the platform or whether they will be included as extras to be paid for.