6 reasons why you should develop smartwatch apps

The Smartwatches are the next trend you should pay attention toIn 2015, smartwatches surpassed traditional watches in volume for the first time. According to IDC, “the category smartwatches will improve and grow at a healthy average rate of 31% over the next five years.”

The consultancy firm reported that last year Around 50 million smart watches were distributed along with other “basic watches” with functionalities for the fitness, a number that is expected to reach 152 million by 2021. This forecast includes a small percentage of smartwatches and basic watches that will be distributed for professional purposes, aimed at businesses, schools and government.

These devices will be aimed at a user who will want to enjoy the advantage of Access your applications faster and easier than if you took your smartphone out of your pocketIn fact, this can be a differentiating reason for those who want to be more dynamic in the daily use of their gadgets, directly related to productivity.

Advantages of creating apps for smartwatches

But there are other advantages for your brand, which make it worth developing a smartwatch application. Advantages that will allow apply this technology within the professional field, contributing to increased revenue and helping to make safer and more strategic decisions:

1. Stand out from the competition

Entering this market before a competitor can be decisive. Remember the app boom? Companies that started investing earlier stood out from the rest and made higher profits compared to those that entered the mobile industry later.

2. Early adopter loyalty with a smartwatch app

The early adopters They always want the latest technology and are also extremely loyal to the brands and products they consume. Winning them over can be important for your long-term strategy. Creating an innovative solution that integrates their favorite gadgets will ensure that your brand becomes a trend among fans of new tools.

3. Build practical knowledge around your company

One of the most important reasons why your company should develop smartwatch applications is to create standards that stand out in the future. Technology is constantly evolving, and Being at the forefront will allow you to test, adjust and develop new strategies that will help your business grow.

Starting early will give your company the opportunity to learn from mistakes and arrive at established products before rival brands.

4. Provides more flexibility to the user

Flexibility is inevitable and smartwatches are just the next step.

Provide your users with the experience of getting information, performing tasks, and speeding up their common actions with a smartwatch app. The sooner these types of apps become integrated into the user's routine, the better.

There was a point where people thought mobile technology was just growing. Then, all of a sudden, it took off. There's no reason not to expect the same from smartwatches.

5. Ensures spontaneous marketing

While smartwatch apps are a relatively new thing, getting spontaneous exposure around their launch can be fairly easy. Investing in an app will put your company in the media without having to pay for that space, freeing up resources to invest in other channels.

6. Turn your smartwatch app into an everlasting campaign

Can you imagine a better way to make your customers and partners see your brand every day every time they look at their wrist? Unlike phones and tablets that need a little more of our attention, Smart watches are in sight all the time.

Deliver messages to specific segments of your audience and boost your marketing actions by increasing your presence in the user's life.

Practical uses of smartwatches

As the market and smartwatches mature, their uses will become increasingly diverse, just as smartphones have.

With a smartwatch app, new professional solutions will emerge. For example, you can allow your clients to track projects via notifications or guide your staff remotely, including delivering content in real time.

Benefits of time management using a smartwatch

Data generated from calendar management, time and project management, CRM and financial management applications on smartwatches is already Provide data and strategic information to reduce costs and increase team productivity.

Department managers could achieve:

• Accurate measurement of the time spent by professionals on their tasks, through integrated time tracking.
• Better understanding of the distribution of demands to employees, identifying bottlenecks.
• Find out what motivates people most and what should keep them engaged at work.

Benefits of Smartwatch for Employees

The main advantages of smart watches for work include:

• Access your daily priorities without having to rely on memory, a calendar, or even a computer or smartphone screen.
• Give the ability to Easily quantify the investment of time spent on tasks, and deliver them with the same ease, so that they can assess their effort and inform them if there is consistency in the work hours contracted by the client.
• The Employees can be in permanent contact with the company, to receive quick guidelines and respond to customer emails.

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