Category Archives: Mobile Marketing strategies

develop smartwatch apps

6 reasons to develop a Smartwatch app to target businesses

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Smartwatches are the next trend you should pay attention to. In 2015 smartwatches surpassed traditional watches in volume for the first time. According to IDC, “the overall smartwatch category will improve and grow at a healthy rate of 31% on average for each of the coming five years.”

The consultancy reports that about 50 million smartwatches were shipped last year along with “basic clocks” for fitness, a number that should reach 152 million by 2021! A small number of smartwatches and basic watches that will be sold to the commercial market, companies, schools and government are included in this projection.

Thus, these devices will not only be focusing on entertainment since apps on a smartwatch will be faster and easier to access than on a smartphone which you need to take out of your pocket. Indeed, this can be a differential for those who want to be more dynamic in the daily use of gadgets, directly related with productivity.

Check out these 6 reasons to develop a smartwatch app and understand how this technology can be applied in the professional world, contributing to revenue savings and helping leaders make safer and more strategic decisions.

  1. Stand out from competition

Entering this market before a competitor can be decisive for success. Remember the apps boom? Companies that started investing before came out ahead and achieved higher returns compared to those who joined the mobile industry later.

  1. Loyalty to early adopters with a smartwatch app

Early adopters always want the latest technology plus they are extremely loyal to the brands and products they consume. Conquering them can be important for your long-term strategy. Creating an innovative solution that integrates their favorite gadgets will ensure your company becomes a trend among the fans of new tools.

  1. Build know-how for your company

One of the biggest reasons for your company to start developing smartwatch applications right now is to build knowledge to stand out in the future. Technology is constantly evolving, and being at the forefront will allow you to test, adjust and develop new strategies that will help your business grow.

Starting soon will give your company the opportunity to learn from mistakes and come to consolidated products before rival brands.

  1. Provide more mobility to the user

Mobility is inevitable and smartwatches are just the next breakthrough. Give your users the experience of getting information, performing tasks and accelerating their lives with a smartwatch application. The sooner this type of user is integrated into your plan, the better.

Previously people had thought that mobile technology was not growing very fast, then it suddenly took off. There is no reason not to expect the same from smartwatches.

  1. Guarantee a spontaneous marketing

While smartwatch apps are new, getting spontaneous disclosure through their launch is relatively easy. Investing in an app will put your company in the media without it having to pay for that space, which will free up resources to invest in other channels.

  1. Leverage your campaigns

Can you imagine a better way to have your brand viewed daily by clients and partners than to put it on their wrist? Unlike phones and tablets that need a little more of our attention, smartwatches are within sight all the time.

Broadcast messages to specific segments of your audience and empower your marketing team by becoming more present in the user’s life.

Practical uses of smartwatches

As the market and smartwatches mature, their uses will become increasingly diverse, just as smartphones.

With a smartwatch app, some professional issues could be optimized. For example, you could allow your customers to track projects, access their customers information quickly or guide their staff remotely, including real-time content delivery.

Managers Smartwatch Benefits

The data generated from time management and project applications, CRM and financial management in smartwatches currently already provide data and strategic information to reduce costs and increase team productivity. The managers could achieve:

  • An accurate measurement of the time invested by professionals in their tasks, through integrated time-tracking.
  • Better understanding of the distribution of demands to employees, identifying bottlenecks.
  • Find out what motivates people the most and what should keep them engaged at work.

Employees Smartwatch Benefits

The main advantages of smartwatches for work include:

  • Access the priorities of the day without having to rely on memory, an agenda, or even the screen of a computer or smartphone.
  • Give the ability to easily start counting time spent on tasks, and deliver them with the same ease, so they can value their effort, and inform them if there is coherence in the hours of work contracted by the client.
  • The employees can be in permanent contact with the company, to receive quick guidelines and respond to customer emails.
creating app event

How to create the app of an event. What to consider and what elements it should contain + practical example

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An event is one of the most important dates marked with a red pen on a brand’s calendar. It is a key moment for companies that come out on the street to adopt a tangible presence, beyond the area they occupy their offices, to meet with their clients and future buyers and to let them know about the latest developments.

If you are an event organizer, you probably have a website with which to present the characteristics of the activity to your attendees. Have you also considered having an app to enjoy the advantages of this event? Read More

Chatbot apps development

In the app business, developing a chat bot may be a gold mine

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About five years ago the fever of the apps spread among the companies; Before that, it was websites, and more recently, social networks. In each phase everyone wanted to revolutionize their business with their dot com, mobile app, Twitter account. And now it’s the chatbots turn. On a global level, brands of all the twists and turns have built theirs, with more or less success and sophistication: from Barbie to Lufthansa, to Unilever, the NFL, Burger King, H & M, Ford, the list grows every day. Read More

developing, apps, ipad, tablets

Developing apps for iPad and tablets: does it still make sense?

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It’s a fact that when it comes to tablets, most average users quickly associate it with the iPad. There are a large number of mobile devices similar to Apple, although this is the one that continues to achieve the highest sales volume in terms of tablets, according to a study recently published by Chitika (a company specialized in advertising and marketing). As a result, iPad app development is also booming.

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push notifications, effective, techniques

Push notifications: how to make them more effective

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One of the communication and engagement tools most used today in mobile marketing, but also on the web, are push notifications. The challenge as marketers is to make these push notifications more effective and stand out from the competition and the other mobile communication channels (sms, email, etc.) that exist. If you want to discover some tips to achieve this, stay with me, but first of all and in case there are any absent-minded people in the room, let’s see what are the push notifications.

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success supercell keys app

The keys to the success that have made Supercell one of the most profitable companies in the world

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Supercell Studio is one of the most successful companies in application stores, all thanks to their games and a winning formula that have made them one of the most profitable companies in the application development market.

Launched in 2012 and founded by Mikko Kodisoja and Ilkka Paanananen in Finland, its business model is based on a freemium monetisation system in which paying is not mandatory to play and reach the top. It’s not a pay to win, although Supercell doesn’t need to hinder us economically, as it already knows how to get its customers to spend their credit to acquire juicy improvements.

But the freemium model is not the only thing that differentiates Supercell, and that is that the Finns have been able to chain a series of actions with which to captivate their players. So what has made this one of the most profitable companies? Read More

Native vs hybrid app

Native app or hybrid app: which is the best for your company?

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The world of technology is advancing by leaps and bounds, and what may have seemed like futuristic madness, such as wearing smart clocks, controlling appliances with our mobile phone or even the appliances themselves include a built-in tablet, come true today.

But as they say, power without control is useless, and for this, developers, put all their effort in developing applications so we can perform our most common tasks or take advantage of all the features of our devices. And once with the idea of ​​the application in the head, they are presented with a dilemma: Native application or hybrid application?

In this article we tell you what each method consists of and what are its advantages and disadvantages. Read More

strategies, engagement, app

7 good strategies to generate engagement with your app

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At the end of 2015, access to the internet from mobile devices increased considerably, surpassing the desktop computer for the first time. In the following years, the mobile world has only grown, achieving in 2017, positioning itself as the first device worldwide with the longest use.

Mobile applications are also not far behind, since according to the Mobile Global Report published by comScore in 2017, users spend more than 80% of mobile minutes in applications. For this reason, the app world is a great opportunity for companies, if they are able to connect with their users and thus achieve loyalty.

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