Category Archives: Mobile Marketing strategies

Differences and benefits of publishing your app in Amazon App Store instead of Google Play

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Publіѕhіng аn арр оn mоrе than оnе Aрр Stоrе is becoming an іnсrеаѕіnglу common ѕtrаtеgу fоr developers seeking еxtrа аvеnuеѕ fоr revenue and ѕuссеѕѕ. With thе Aрр Stоrе and Gооglе Plау mаrkеtѕ stocking in еxсеѕѕ оf a million аррѕ еасh and dіѕсоvеrу bесоmіng an еvеr іnсrеаѕіng problem, саnnу app mаrkеtеrѕ аrе tаkіng tо аltеrnаtіvе ѕtоrеѕ tо seek рlаtfоrmѕ that offer unique strengths (such аѕ ѕtrоng mоnеtіzаtіоn performance оr ѕресіаlіzеd gео-tаrgеtіng) to propel thеіr apps to furthеr ѕuссеѕѕ.

But whісh ѕtоrеѕ should уоu be gоіng for аnd wіll some deliver a bеttеr return than others? Thіѕ аnаlуѕіѕ оf the Amazon App Stоrе provides a review оf оnе оf thе bеttеr knоwn аltеrnаtіvе stores. We’ve dіvіdеd thіѕ rеvіеw іntо the following sections to help уоu get a hаndlе on аll аѕресtѕ оf the ѕtоrе. Read More

Admob, configure, monetize, adds, apps, applications

Admob: how to configure and monetize with ads

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AdMob is a mobile advertising company founded by Omar Hamoui, which was established on 10 April 2006. Its name is a “portmanteau” for “mobile advertising”. Before being acquired by Google, AdMob acquired the company AdWhirl, which is a platform for the development of advertising applications for iPhone. AdMob offers advertising solutions for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone and all standard mobile web browsers.

The company is one of the world’s largest mobile advertising platforms, delivering more than 40 billion banners and text ads per month through mobile websites and applications.

AdMob is a mobile advertising network that helps application developers monetize and promote their mobile and tablet ad applications. Provides solutions for discovery, branding and monetization on the mobile web. Its advertising and monetization solutions include mobile sites; Mobile Analytics, which helps mobile site owners gain information about their traffic and site usage to make data-driven decisions about their business; and Mobile Metrics Report, which provides information about mobile ecosystem trends.

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develop smartwatch apps

6 reasons to develop a Smartwatch app to target businesses

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Smartwatches are the next trend you should pay attention to. In 2015 smartwatches surpassed traditional watches in volume for the first time. According to IDC, “the overall smartwatch category will improve and grow at a healthy rate of 31% on average for each of the coming five years.”

The consultancy reports that about 50 million smartwatches were shipped last year along with “basic clocks” for fitness, a number that should reach 152 million by 2021! A small number of smartwatches and basic watches that will be sold to the commercial market, companies, schools and government are included in this projection. Read More

creating app event

How to create the app of an event. What to consider and what elements it should contain + practical example

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An event is one of the most important dates marked with a red pen on a brand’s calendar. It is a key moment for companies that come out on the street to adopt a tangible presence, beyond the area they occupy their offices, to meet with their clients and future buyers and to let them know about the latest developments.

If you are an event organizer, you probably have a website with which to present the characteristics of the activity to your attendees. Have you also considered having an app to enjoy the advantages of this event? Read More

Chatbot apps development

In the app business, developing a chat bot may be a gold mine

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About five years ago the fever of the apps spread among the companies; Before that, it was websites, and more recently, social networks. In each phase everyone wanted to revolutionize their business with their dot com, mobile app, Twitter account. And now it’s the chatbots turn. On a global level, brands of all the twists and turns have built theirs, with more or less success and sophistication: from Barbie to Lufthansa, to Unilever, the NFL, Burger King, H & M, Ford, the list grows every day. Read More

developing, apps, ipad, tablets

Developing apps for iPad and tablets: does it still make sense?

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It’s a fact that when it comes to tablets, most average users quickly associate it with the iPad. There are a large number of mobile devices similar to Apple, although this is the one that continues to achieve the highest sales volume in terms of tablets, according to a study recently published by Chitika (a company specialized in advertising and marketing). As a result, iPad app development is also booming.

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push notifications, effective, techniques

Push notifications: how to make them more effective

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One of the communication and engagement tools most used today in mobile marketing, but also on the web, are push notifications. The challenge as marketers is to make these push notifications more effective and stand out from the competition and the other mobile communication channels (sms, email, etc.) that exist. If you want to discover some tips to achieve this, stay with me, but first of all and in case there are any absent-minded people in the room, let’s see what are the push notifications.

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success supercell keys app

The keys to the success that have made Supercell one of the most profitable companies in the world

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Supercell Studio is one of the most successful companies in application stores, all thanks to their games and a winning formula that have made them one of the most profitable companies in the application development market.

Launched in 2012 and founded by Mikko Kodisoja and Ilkka Paanananen in Finland, its business model is based on a freemium monetisation system in which paying is not mandatory to play and reach the top. It’s not a pay to win, although Supercell doesn’t need to hinder us economically, as it already knows how to get its customers to spend their credit to acquire juicy improvements.

But the freemium model is not the only thing that differentiates Supercell, and that is that the Finns have been able to chain a series of actions with which to captivate their players. So what has made this one of the most profitable companies? Read More

Native vs hybrid app

Native app or hybrid app: which is the best for your company?

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The world of technology is advancing by leaps and bounds, and what may have seemed like futuristic madness, such as wearing smart clocks, controlling appliances with our mobile phone or even the appliances themselves include a built-in tablet, come true today.

But as they say, power without control is useless, and for this, developers, put all their effort in developing applications so we can perform our most common tasks or take advantage of all the features of our devices. And once with the idea of ​​the application in the head, they are presented with a dilemma: Native application or hybrid application?

In this article we tell you what each method consists of and what are its advantages and disadvantages. Read More