Each year the number of people who access to internet through mobile devices continues to grow. For this reason, mobile marketing strategies are a fundamental part of the development of any business. As this field is constantly improving, it is important to be up to date with best practices. Check out these 7 latest trends to leverage mobile apps in your business.
Mobile geo-targeting
Most businesses that own local stores are using location-based targeting to reach people close to their stores. The key in this strategy is information. Data will always be relevant, you have more information than you think about your audience and you can take advantage of it when creating a geolocation campaign.
Make sure you understand your audience and the moment that they will be ready to receive some advertising or content; many companies advertise at the wrong time or send irrelevant content.
Be creative and consistent with popular events or situations in the community. For example, on Valentine’s Day you can send a 2×1 promotion or an advertisement of one of your special products by that specific date.
Digital Marketing is not only about sales, you can also use it to engage with your audience. You can apply mobile geo-targeting to send a simple message wishing a happy day to your consumers.
Mobile customer loyalty programs
The best advertisement is satisfied customers, that is why it is worth investing in customer loyalty. Loyalty strategies can significantly increase small business results, and at relatively low cost compared to acquiring a new customer – which is not usually profitable in the first few months or years of business.
To encourage the customer to return to the store, a good strategy is to create a loyalty program. The idea is to reward them for being a frequent consumer of your product.
To be able to stipulate rewards that really are interesting to your customers, it is important to know them well. Look for contact: talk, listen and get to know them. Another tip is to look at what products these customers have bought and create groups with similar rewards, depending on the type of purchase of each consumer.
Mobile scheduling and reminders
Use your mobile app to allow customers to schedule actions or set reminders for features in your app for example if your app helps users lose weight, you could allow them to set a reminder to weigh themselves every week. This will provide added value to your product and your app will always be active on their mobile phones.
Mobile payments
Mobile payment solutions today make it much easier for professionals, entrepreneurs and small business owners to receive payments through smartphones and tablets. The main advantages of mobile payments over traditional payment methods are lower rates and more security.
This type of payment will allow your businesses to receive transactions via phone or tablet. Your consumers will be happy with the speed of this option and can avoid long lines. Today, many companies are offering their customers to order and pay in the app and only go pick up their product in the store, becoming loyal customers and recommending their service and product to all their social network.
Mobile remarketing
Remarketing helps reach users who have already visited your app by marking them with a cookie that gets saved in their browsers. This tag is more likely to display the product ad that a user has shown interest in visiting a particular app.
In the case of Google, these users can see your ads in Google search results, when they search for terms related to your products or services, or through banners. In the case of Facebook, you can do it by using a code that you add on your app. You can display ads within Facebook, for users who visited your app and have shown interest in some of your products.
Mobile bots
This feature has everything to become another strong trend for mobile marketing strategies of several companies, and is increasingly gaining visibility in social networks like Facebook Messenger and Twitter.
The social bot is programmed by the company itself, you will have to configure it according to the most frequently asked questions and doubts of your consumers, reproducing automated conversations with the users through the chat, sending them answers, links or asking new questions.
In Facebook Messenger, for example, you can program answers when someone contacts you in the chat. It can be very useful when you are offline and cannot respond promptly. Also, you can optimize your fan page or app according to these questions. If you receive five questions asking you how to use your product maybe you had to be more specific with the information provided or you should make a video tutorial, etc.
