The user has become accustomed to having mobile apps for everything and more and more businesses want to get their own apps. Increasingly companies dedicated to application development are appearing and others are evolving to offer apps development to their customers.
The interest in mobile app development has become a trend, so there are a number of strategies or actions that we would like to present to you and surely interest companies specialized in the development of mobile applications.
Multi-platform application for Android and iOS
Your app should be cross-platform, compatible with at least Android and iOS. Although many developers see that the return on investment is, in relative terms, superior in Apple’s store, it cannot be overlooked that the number of users in Android is much higher, reaching a market share of 78% in Latin America and up to 90% in Spain.
We must also take into account the development of the web app version, which has the advantage of not needing to be downloaded as such, but which consumes a greater volume of data each time it is used. If you have an app that will be used frequently, better optimize it for downloading, which will also offer advantages such as push notifications or faster loading speed. The web app version will be an interesting option for a punctual or very sporadic visit. In any case, it is necessary to be aware of the novelties that appear in the market such as the new progressive web applications.
Business model of your app
Some people will say that a micropayments-based option will be better on iOS and that Android will work best for inserting advertising into the app. In any case, it will depend on the strategy of the client or the developer company. Many companies opt for the freemium model, where the user will be able to have a basic part of the content free of charge to test or cover their basic needs and complete it with micropayments. Another option is the native advertising, which allows to be directed towards a very segmented public and for which normally will be charged per download obtained through the ad inserted in your app. This type of models are the most common and when a high number of downloads is achieved, they offer a high profitability. In any case, any business model on which we base our app will require time and application of ASO (App Store Optimization) techniques.
Security in your app is key
As the number of downloads increases every day, so does the interest in gaining access to user-generated data and manipulating the app to show much more invasive advertising. While development companies should create the app and provide after-care, they should also be concerned about publishing it in application stores, which will check that your app is secure. Therefore, it is necessary that application development companies advise their customers to upload their apps to the official store where they will enjoy greater confidence from the end user.
Normally Java should be used to program for Android or Swift for iOS, as these are languages that are adapted natively respectively to these operating systems, but there are also developers who prefer to use C#, C, .NET and VisualBasic.
Developers can have their application store user data in the cloud. While some apps save this data in the device’s own memory, others choose to store it on a server. This method makes it easy to access data stored from different phones or tablets without the user having to worry about deleting the application or renewing their mobile phone. Once you have installed and logged in, everything will be there as you left it in its last use.
Internet of Things, a trend for the coming years
Application development companies should start to consider the rapid advance of the Internet of Things, which will soon be present in our day-to-day business. It will be advisable to be aware of how Android and other operating systems adapt to the IoT. In addition to smartphones, tablets and computers, there are already other devices that connect to offer extra functionalities that traditionally belonged to them, such as: connected clocks, scales, rings, vehicles, shoes, etc. In short, programming codes similar to apps, but with the particularities of the object to which it applies.
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Applications for all types of businesses
Up to now, it has been common practice for technology companies to be the main ones that were betting on having an app. But more and more companies want to have their own application, regardless of its nature (restaurants, physical stores, public agencies…) because it can serve as a form of promotion, contact or assistance to customers and offer content additional to those of their physical business. App developers should consider that the marketplace expands and offers new possibilities when all types of business can have an app.
Keep the app updated
To this end, the app development must be a constant, paying attention to trends, user behaviour and also to the novelties introduced by its competitors. This means maintaining the development and adding constant value to your app. While the initial investment in development will be greater when you have to create an app from scratch, you must also keep it up to date, improving it, correcting errors and adding new features.
Following these tips will allow you to offer a functional and interesting app, helping you to achieve the success of your business.