Webinar with ASO Agency: how to position your app in app stores

More and more people have an Internet connection on their smartphones, which generates a considerable increase in the number of users who use their mobile phones or tablets on a daily basis. Specifically, The time spent on applications is 84.9%, making them one of the most popular hobbies in the digital world. For this reason, most companies focused on online business seek their adaptation to the mobile world, generating a considerable increase in competition. Just as there is the SEO (Search Engine Optimization) To place your website among the top positions in search engines and fight the competition, with the great mobile boom, the term has begun to be heard ASO (App Store Optimization), which consists of the art of optimize mobile apps to appear as search results in app stores. Being a relatively new term, knowledge and information about it is minimal. It is for this reason that the past July 12th, we decided to make a Webinar, calling on all those interested in making their application successful in the app stores. To do this, we have Oscar Dominguez Benito, one of the greatest professionals in the sector and CEO of ASO Agency and Juan Jose Gomez CMO of King of App.

Topics covered in the Webinar

Practical case of the Spanish National Team App

How was the Spanish National Team App ranked?

In the Webinar we present a practical case of an application related to the Spanish National Team for the 2018 World Cup, created by King of App and positioned in the app stores by ASO Agency. Being an application with so much competition, it was difficult to position it. However, the results were quite positive, being in the Top 10 on Google Play.  To this end, the ASO Agency carried out the following actions: 1. On-app ASO The first term discussed in the Webinar It is the On-app ASO, and some of the actions that were carried out to position the 2018 World Cup app.

• Competition study: within Google Play, looking for apps from the same niche.
• Once the competition was studied, it was analyzed how it works the descriptive ones, what type of content they have and how to use keywords.
• Keyword Research: Oscar explained the tool that was used to carry out the study of the keywords, called App Keywords, a free 100% tool that searches for keywords from top-ranked apps with the highest search volumes.

2. ASO off App Having emphasized the fundamental aspects of ASO on App, it was explained how the national team's app was positioned through the ASO off App.

• Black Hat Techniques: There is currently a very good advantage in the optimization of Apps, since they can be used Black Hat techniques more freely, because the construction of links that are made to the application within Google Play will not penalize. In the case of the World Cup App specifically, ASO Agency created 1 million Google Play links, through software, thus achieving increase the number of external inputs to the app itself.
• Social media actions: ASO Agency, made scheduled publications twice a day in groups of Facebook, Twitter, etc.
• ASO off App with PBN network: What is a PBN network and what is it used for? During the Webinar, Oscar Dominguez Benito discusses another important aspect of app positioning: the PBN network and the tool used by Agencia ASO.

In general terms, these were the topics discussed in the Webinar held on July 12th together with Agencia ASO. If you were unable to attend or would like to watch it again, you can find the full video below.