We all know that a good marketing and communication strategy is vital to promote a mobile application and prevent it from falling into the most absolute of forgetfulness . A particularly interesting tool is added to the campaigns that can be undertaken now. Developed by Google , the App Invites tool will allow developers to reach the end user directly.
With App Invites every developer will be able to send personal invitations to their contacts to give to Know and promote downloads of a specific application. With this, it is possible to launch direct messages, via mail or sms, to potential users, who thanks to a personalized recommendation will be able to access an App that, otherwise, could have gone unnoticed. Likewise, this tool offers developers the possibility to monitor the messages launched, evaluating their effectiveness at all times.
Even being a tool launched by the almighty Google, it will allow to invite the download of compatible Apps for both Android and iOs devices, which ensures that it reaches all App developers as potential users.
One of the things that makes App Invites a more than interesting tool is that it is itself who suggests the users to whom to send the notice that an App is in circulation and they are invited to try it. To do this, a series of people will be chosen based on their tastes and affinities with the application in question.
Another feature is that it will allow users to share discount codes to redeem in the different App markets ( Apple Store and Google Play , mainly) with their friends.
It is undoubtedly a useful tool that, even in its beta phase , will make it much easier to gain a presence in the markets and get a good number of downloads.
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