6 reasons to create a mobile app

With the app market on the rise, there are plenty of reasons to create a branded mobile app. There is a common misconception that mobile apps are for big businesses or that they require a huge investment, but nothing could be further from the truth. According to data from The App Date, almost 30 million Spaniards They use apps on a daily basis, as well as the 80% of the population from Spain uses smartphones. These data show the importance of apps today, and it is that only the 26% of Spanish SMEs They have an app, but why should your company have an app?

1. Your company will be available 24 hours a day on mobile

As we have already seen, a high percentage of Spaniards have access to Internet through their mobile phones. The user who has downloaded your app will have a open line with the company 24 hours. Users with the app downloaded will be able to access it in any time of the day to check what you offer, increasing sales and improving attitude regarding your company. A mobile application speed up the process of searching instead of using the computer or browse through the mobile, being at a “finger” away of what they are searching for in the app.

2. You increase brand visibility and value

Within the objectives of a strategy of digital marketing, one of the most important sections to deal with is increasing the visibility and the trafficBy creating a mobile app, you can increase the visibility of your company. In addition, having an application means innovate within the brand, and thus be able to be up to date in the world of technology. This will make you stand out from your competitors, creating a direct path between user and brand as we saw previously. According to Xataka Mobile, people unlock 150 times the mobile phone every day, seeing the name, colour or logo of the application on the screen of their Smartphone, becoming familiar with your brand.

3. Apps are the present and future of your business on the Internet

We have already seen that mobile applications have a great presence in Spain, as well as the number of people who have a smartphone. As reflected in the data from Statista, just one 58% of the Spanish has used the computer in the last three months, confirming what was seen at the beginning. According to Strategy Analytics, mobile applications for companies moved $74 billion in 2016, estimating that for 2022 This figure will increase to $128 billion, that is, the double that I saw last year“Mobile access to applications is becoming crucially important in regions such as Asia Pacific, where the mobile workforce is large and growing.”, says Andrew Brown, CEO of Strategy Analytics.

4. You will be able to get new users and retain your audience

Mobile applications will also provide the possibility of segment and reach users of different profiles depending on how they use the app: time they spend on it, which links they click on the most... Thanks to Push Notifications, you can send personalized messages depending on where they are, their tastes, their age... Mobile applications also help those loyal customers. The objective of any company, apart from seeking new clients, is that those who already have it, continue to be in contact with your brand, whether to buy a product or a service. Having the app downloaded, the chances will increase that the user makes a repeat purchase. Discover how to improve user retention here.

5. It is one of the best techniques to spread content

Is complicated for a company manage the content for a site web, a blog, Facebook, Twitter, Instagram…But it is also for the usersWith an app, you can unify all the content scattered around your company, and put it all in one place, being more simple and fast for the user to access all the information. And not only that, but with all the content unified in one place, you can take advantage of the viral effect. Given the premise that users are the best ambassadors for your brand, posting original and interesting content will make these users share it on their social networks as well, for example.

6. Having your own app is quick and easy. Try King of App.

Do you need more reasons to create a mobile app? With King of App It will be really easy for you, since it is the first open source CMS to create applications, allowing you to create your brand's mobile app in just a few steps and for less than 100 euros.