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Advertising against Candy Crush

Calculating the value of our free time is often complicated. However, no one disputes that he has it. Now a App has arrived on the market that rewards us financially for this time. How? In exchange for advertising . The idea was born as a result of looking for a way to take advantage of free time, the downtime that we spend throughout the day so that it becomes something productive and beneficial for both parties. And in this, advertising and marketing seem to have found the solution by selling ads that the user sees voluntarily. FairTime does nothing but pass us advertising messages during our free time in exchange for a small retribution. In other words, we accept viewing ads based on our particular interests in exchange for money. The operation of the App is very simple. Like all, it consists of a previous registration in which we determine a series of interests in our profile. With this information, the App will suggest different ads to watch. In return, the user will enter a certain amount of money that will later be transferred to their bank account. With this particular way of selling advertising, its creators want us to allocate the time we spend on public transport, waiting for appointments that are late or any free time attending to different advertising messages on our phone. The FairTime idea is an idea that had to come, of course, but that opens a new war to date never seen before: that of time. A “time” that many users allocate, mostly, to leisure apps such as games or to management tools to clarify the agenda or search for relevant information. Now, what used to be a leisure time whose report or benefit was pure satisfaction has become economic value . And it is clear that in times when money is scarce for many, it is clear that it is an attractive option and very much to take into account. Advertising has definitely gone to war with the Candy Crush .

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