Thinking of changing cars? Well, take a tour of Instagram. ” This could be a recurring phrase in a very short time for many motoring companies. The first to trust this photographic social network to promote their car models has been Mercedes. For a few days it has been offering the possibility of configuring one of its newest models, the GLA from the walls of Instagram .
Mercedes Benz has joined those who trust Instagram as a great showcase to promote their products. One of the first to do so was Ikea, which posted an original catalog a few months ago. However, Mercedes goes a step further by allowing each user to configure and personalize their car.
Using the labeling option, every user can choose from the color of the body to the wheels or if they want a sunroof. Options all of them that can be configured in your web portal but with this initiative it allows you to do it not only in a more original way but also fun.
And it is that promotion on social networks is one of the paths that many companies have successfully undertaken. The already known Facebook or Twitter , and the different options they offer, as pioneers in the commercial presence in networks, have been joined by Pinterest and Instagram as novel formulas when presenting and promoting products for reach a very specific audience .
And as a sample of how to customize this car, whose price exceeds € 30,000 … a promotional video:
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