Mobile applications are becoming one of the most effective tools that currently exist for reach and interact with our potential customers, something normal if we consider that the advantages of creating an app for your business are many and increasing. For example: Did you know that 85% of the time your customers spend on their smartphone they do so using an app and that This market will continue to grow strongly until it doubles its value in 2020If they spend so much time on an app on their phone, don't you think we should be there too?
Advantages of creating a mobile app for your company
These and many others are some of the main reasons why creating an application is such a valuable resource:- Strengthen your brand presence, since once they download it, both your current and potential customers will have given it a valuable place in their application drawer next to WhatsApp, Facebook, Gmail and Clash Royale. Every time they open their app collection, they'll see your icon next to their app. In a way, they've already made you one of their favorite mobile tools.
- He Engagement and interaction with your customers will be improved now that they have a new way of contacting you and you with them. Unlike what happens with a website where search engines position us to respond to a specific search, with an app recurrence is sought, so it will end up becoming the perfect manual or instrument for what it has been downloaded for. You will promote openness by generating useful content and Activating the visit through push notifications that will alert the user that they already have something new to experience with you.
- You will be able to offer a more effective customer service, both for him and for your company. Firstly, because an app simplifies the entire interaction process by being designed to respond to the need it solves in the fewest possible clicks. Secondly, because it will always be available and can be opened immediately. Thirdly, because recurrence drives conversion.
- An app is a Direct marketing channel for your businessThere are no barriers or applications between you and the user. Once you download the app, you can see the usage data produced by each user and offer them exactly what they need. A very intimate way to get to know them and adapt your content to exactly what they need.
- It will help you stand out and gain an advantage over your competitors that don't have an app yet. Because yes, the big brands already have one or more apps. They can afford the costs of hiring a team of developers dedicated specifically to it. However, the world of apps is still a field to be explored by most companies and doing so at this time can mean being several steps ahead of the competition.
How to create a mobile app for Android and iOS step by step
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Why do you need to create an app? Define objectives
- Inform customers about your menus and delicious dishes and why they should come and try them: special promotions or new additions to the menu?
- Make it easy to get to the restaurant by including a button that guides you directly through Google Maps.
- Offers the option to pay through the app.
- Will they receive some kind of coupon for recommending your restaurant or returning often? They are sure to boost your business growth through word of mouth.
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Sketch the application
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Hire an app developer or make it yourself
- It should have a simple interface.
- It should be fully compatible with the mobile platform for which it is developed, typically Android and iOS.
- It should run smoothly.
- It must be perfectly adapted to your client's needs.
- It should be attractive and easy to remember.
- It should be unique.
- It should reflect your brand image.
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Perform tests. Test your app before uploading it to the app store.
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Start applying techniques of mobile marketing