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King of App

All the advantages and steps to follow to create a mobile app from scratch

Mobile applications are becoming one of the most effective tools that currently exist for reach and interact with our potential customers, something normal if we consider that the advantages of creating an app for your business are many and increasing. For example: Did you know that 85% of the time your customers spend on their smartphone they do so using an app and that This market will continue to grow strongly until it doubles its value in 2020If they spend so much time on an app on their phone, don't you think we should be there too?

Advantages of creating a mobile app for your company

These and many others are some of the main reasons why creating an application is such a valuable resource:
  • Strengthen your brand presence, since once they download it, both your current and potential customers will have given it a valuable place in their application drawer next to WhatsApp, Facebook, Gmail and Clash Royale. Every time they open their app collection, they'll see your icon next to their app. In a way, they've already made you one of their favorite mobile tools.
  • He Engagement and interaction with your customers will be improved now that they have a new way of contacting you and you with them. Unlike what happens with a website where search engines position us to respond to a specific search, with an app recurrence is sought, so it will end up becoming the perfect manual or instrument for what it has been downloaded for. You will promote openness by generating useful content and Activating the visit through push notifications that will alert the user that they already have something new to experience with you.
  • You will be able to offer a more effective customer service, both for him and for your company. Firstly, because an app simplifies the entire interaction process by being designed to respond to the need it solves in the fewest possible clicks. Secondly, because it will always be available and can be opened immediately. Thirdly, because recurrence drives conversion.
  • An app is a Direct marketing channel for your businessThere are no barriers or applications between you and the user. Once you download the app, you can see the usage data produced by each user and offer them exactly what they need. A very intimate way to get to know them and adapt your content to exactly what they need.
  • It will help you stand out and gain an advantage over your competitors that don't have an app yet. Because yes, the big brands already have one or more apps. They can afford the costs of hiring a team of developers dedicated specifically to it. However, the world of apps is still a field to be explored by most companies and doing so at this time can mean being several steps ahead of the competition.
Indeed, there are many companies that have already created their app and are taking advantage of this increasingly common trend. You will see how big brands already have their own, either to establish a long-term relationship with their customers or to carry out specific actions based on a specific communication campaign. Meanwhile, many others, especially Small and medium-sized companies have not yet joined this increasingly popular trend, either due to high budgets that companies specializing in app development usually offer or because they are not aware of the aforementioned advantages of having an app. Whether you are already the owner of an online business and carry out marketing actions such as managing a blog, sending a newsletter periodically post content on social networks or take other actions, or if you don't do it yet and want to make the leap to digital, consider using another technique that allows you to complement and improve your relationship with your clients.

How to create a mobile app for Android and iOS step by step

  1. Why do you need to create an app? Define objectives

Are you ready to create a mobile app? Sure, but don't think about developing an app just because everyone else is doing it. An app created just because will not give you positive results. Creating a mobile app to grow your business requires a well-planned process. Therefore, the first step is to be clear about the purpose of your new project. Think about what advantages creating an app can have for your business? What features should you include to make your app really useful? On which operating systems will it be available? And most importantly, what kind of solutions or facilities will it provide to the user? For example, if your company provides catering and hospitality services, the objectives should be the following:
  • Inform customers about your menus and delicious dishes and why they should come and try them: special promotions or new additions to the menu?
  • Make it easy to get to the restaurant by including a button that guides you directly through Google Maps.
  • Offers the option to pay through the app.
  • Will they receive some kind of coupon for recommending your restaurant or returning often? They are sure to boost your business growth through word of mouth.
  1. Sketch the application

You already know what the goal of your app is. We're going to make getting your job done as fast and intuitive as possible.. Start with the user interface. First, you should create a sketch of how you want the elements in your app to be arranged. To do this, define what the main sections of your app would be and how they would link to the main interface. home. Sketch the home screen and the first screens that will appear when the user presses a certain button on the home. After sketching the different screens, create a flowchart indicating which button corresponds to which screen after each user interaction. Depending on the importance of each screen, give it a prominent, more visible or accessible position on the main screen. Expand the flowchart by including and linking each of the screens to its corresponding lower, equivalent or higher level until all the linking is complete. Doing this will allow you to have a higher view of your app and detect possible errors and inconsistencies in terms of app usability.
  1. Hire an app developer or make it yourself

Until now, the most common thing was to outsource the services of an app development company that created a custom app at a price that was inaccessible to a small or medium-sized business. Today there are tools such as King of App that allows any user, without specific programming knowledge, to create an app for Android or iOS at a much lower price. Whether you choose to hire a mobile app development company (For which we leave here some advice) or if you choose to do it yourself with tools such as King of App, keep in mind that both the platform and the selected professionals must be able to offer you the following aspects:
  • It should have a simple interface.
  • It should be fully compatible with the mobile platform for which it is developed, typically Android and iOS.
  • It should run smoothly.
  • It must be perfectly adapted to your client's needs.
  • It should be attractive and easy to remember.
  • It should be unique.
  • It should reflect your brand image.
If you decide to hire an app developer, make sure to sign a confidentiality agreement to protect your idea. Also, provide them with all the details of your project so they can understand everything you need and be able to do it independently. Keep in mind that once your app is complete, you will have to contact the developer every time you want to make an improvement or update. These changes will be necessary as you discover the needs of your users, so you will have to frequently apply improvements and include new features.
  1. Perform tests. Test your app before uploading it to the app store.

Once the first version of your app is ready, You should check that everything is working properly Is the design well done and are the colors true to your brand? Does the user interface fit what you expected? Does everything work quickly and smoothly? Are all the elements you defined in the flowchart present? Make sure to test everything before uploading it to the app store. Ask your teammates or acquaintances for feedback and, if possible, pretest it on a sample of potential users.
  1. Start applying techniques of mobile marketing

Now that your app is ready and uploaded to the app store, you need to make marketing efforts to make yourself known. This part of the process of creating an app depends on the budget you have allocated to each of the previous actions. In your case, you will probably want to become an ASO expert or App Store Optimization, which covers all the marketing techniques that will help you make your app visible in the app stores. ASO expert will optimize the description and keywords and help you choose the right categories. In addition, they will advise you on the design of your application icon and its name, the images in the market and some techniques to invite the user to leave you five stars. If you still have a budget, it will be a good idea to contact specialized technology media, ask for comments from bloggers and create a landing page for your app, which will help you be found more easily on the web. As we said at the beginning of the post, more and more users are using mobile apps to perform everyday tasks more quickly and easily. Following the steps in this post and relying on a platform like King of App will allow you to put your mobile app on the market in no time. I want to create an app now

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