In the same way that no company worth its salt should neglect its online presence or underestimate the usefulness of having its website, it is difficult to imagine a brand of a certain weight that has not developed its own mobile application. Democratization in web development has its greatest exponent in content management platforms such as WordPress, which, thanks to their modules and templates, reveal the magic of computing to people without any knowledge of programming languages. The Iberian startup King of App has set out to do the same with mobile applications.