9 advertising platforms to monetize your app

After all the work involved develop a mobile application, developers are wondering how to make money from it. A great way to monetize your app is through ads. And it's certainly not a marginal way to monetize your app. monetize your appAccording to a market study by IDC, next year advertising revenue from apps will grow by 65%.

Do you want to know which advertising platforms are available to you?

9 tips to maximize your app's revenue

1. Google AdMob

Google AdMob is Google's solution and perhaps the best. It integrates many features to generate benefits. In addition, it analyzes user information to Optimize in-app purchases.

AdMob allows you to choose between 3 different types of advertising formats: interstitial, banner and video. The platform can control the ads it displays by filtering by theme, position and device. When advertisers compete, you will receive a higher CPM (cost per thousand impressions). In addition, native ads can be integrated, which leads to a better visual experience.

2. Facebook Audience Network

This network of Facebook ads, so criticized today for privacy issues, is very similar to the ads on the social network itself. Its greatest potential lies in the segmentation and measurement of results. Native ads can also be used here, which the company says are up to 7 times better than banner format.

3. DU Ad Platform

This platform helps you to monetize your app by integrating more than 50 advertising networks, including Google AdMob and Facebook Audience Network. Thanks to this, campaigns get very high delivery rates, because the networks compete with each other. Currently, DU Ad Platform generates more than 150 million daily impressions for more than 2 billion users in 200 countries. Another advantage is that its SDK is the smallest on the market, only 100 KB! They also offer integration with native advertising.

4. Millennial Media

Millennial Media stands out from the rest because provides ways to increase engagement for mobile ads. With this network you can create a campaign that allows advertisers to compete for categories such as date ranges, targeting, prices, etc.

It will also allow you to show ads from other networks such as AdMob and even distribute traffic between networks by percentage, location, and eCPM based on advertising revenue.

5. Adfonic

Adfonic allows advertisers to bid for spaces on mobile websites and apps. Some of the benefits of this strategy include increasing advertisers’ reach, generating better results, and making it easier for advertisers to maximize potential revenue from their mobile traffic.

In addition, they promise rates higher than 95% on both iOS and Android, and even up to 10 times higher eCPMs using rich media.

Adfonic runs campaigns for clients including Samsung, eBay, McDonalds, Groupon and Google. Its network generates more than 2 billion ad requests per month.

6. Chartboost

Chartboost is the solution for video game developers. This company, established in San Francisco, is one of the most popular monetization platforms. Its secret to success is a simple interface and complete user control, allowing game developers to choose what exact ads they want to show in their apps. Their customizable analytics tool also lets you see which ads are the most profitable and increase your profits.

Advertisements are typically used to cross-selling and download another video game and the audience is actually playing it so you have a better chance of making a profit if you have a mobile game.

7. MobFox

Mobfox is one of the largest monetization networks in the world, with over 25,000 advertisers on Android and iOS. Its SDK combines over 30 ad networks into one simple platform, giving publishers access to a wide variety and number of advertisers. It is very easy to use and its analytics tool It is considered one of the best on the market today.

A fact to get a clear idea of what it offers MobFox is that more than 10,000 publishers use the platform and that the company has helped them increase advertising revenue from their apps in more than a 300%.

Additionally, you control which ads are displayed and can set the minimum CPC/CPM value.

8. Mopub

Mopub it's a owned by Twitter since 2013 and became famous for giving one of the world's largest real-time bidding grants for mobile ads. Mopub Marketplace has more than 100 providers that bring together thousands of companies. With a lot of transparency, publishers can choose which ads they want to appear on their apps.

Another advantage of this platform is the variety of ad formats it allows, such as static images, HTML5, Banners, Landings, Expand Ads, Interstitial, Video and ORMMArich Media Ads.

9. RevMob

RevMob supports new platforms including Android, iOS, Unity 3D, Corona, Adobe AIR, PhoneGap, Appcelerator Titanium and Shiva 3D. Currently, It has more than 5,000 published apps worldwide.

The average cost per thousand impressions is around 38$ for US and iPhone users. RevMob offers the highest eCPMs for game publishers. Another benefit is its “Advanced Campaign Targeting Algorithm,” which allows it to display targeted ads to users based on their profile.