7 Mobile Marketing Statistics to Help You Plan for 2017

In 2016, the mobile market consolidated and challenged companies to rethink their strategies in a world with an increasing number of web interfaces.

In 2017, this market has matured and allows for new mobile marketing opportunities. The following are the mobile marketing statistics They can guide you or help you reconsider your strategy for 2017 .

1. Review your design

571% of Internet users intend not to recommend a company with a poorly designed responsive website. The main focus of web design is not how the site looks, but the experience, i.e. the feel. Therefore, a great user experience has a higher ROI. Another mobile marketing statistic indicates that tablets account for the highest add-to-cart rates (8.581%) in online stores. As an online retailer, you need to keep an eye on the design and user experience of your responsive website. Are your ads appealing? How is your positioning within the marketplaces? What can you do to allow the consumer to enter or stay in the transaction funnel? Think about all this, review your ads on each platform: titles, descriptions, images, prices. Respect the specific characteristics of each marketplace and work on improvements.

2. Design valuable content

The 48% of the users of smartphones They start their research with a search engine. Therefore, it is essential to create valuable content that helps your buyer persona find you online. Always put yourself in the buyer's shoes to figure out how your strategy should evolve. app marketing as they interact with your content. Create content that answers every question a buyer might have about your products, ensuring they don’t have to look to your competitors to find those answers.

3. Create a great experience in your app

Smartphone users spend 89% of mobile media time in apps; the other 11% on websites. While your target audience may prefer to research products, they prefer to consume media through an app. Provide a great experience for your user by marketing in-app as you do on the web.

4. Make your mobile communications responsive

Today's consumers consult a variety of devices at different stages of the purchase path. They use a combination of desktops, tablets and smartphones to discover, research and purchase products. This means that at every interaction, regardless of the device used, the experience must be optimized for screen size, display, performance and context. According to this marketing statistics , when businesses want to optimize for mobile devices, 52% uses a responsive design for each device and 39% creates a responsive email template. Adapting emails for mobile devices is the minimum effort to increase your leads and improve your conversion rate.

5. Optimize your site for mobile devices

Google notes that 61% of its mobile users do not intend to return to a website they were unable to view or access properly; of those, 40% would rather visit another website. Google recognizes three different configurations as mobile-friendly: responsive design, dynamic delivery, and a separate mobile-friendly website. Despite this, it is the first element, responsive design, that Google recommends as the #1 design standard. As the number of people searching on mobile devices increases, so does the number of people browsing your website on mobile devices. If your website design does not work well on a mobile device, then you should consider using responsive design. smartphone or tablet, they may give up and leave your page. Use high-quality compressed images that will reduce loading time and prevent consumers from leaving your page.

6. Improve email open rates

In the last three years, the email open rate on handheld devices has increased by 180%. If your subscribers are not reading your newsletters, you should first check how to improve your customer database by removing outdated emails, for example. The most important thing is to separate contacts based on the type of newsletter you have sent, i.e. promotion, tips, etc. Call to action! When you create an email with a question in the title, you are persuading the person to open it to see the answer. Test with two or three title variations. Once you have sent them, see which one had the highest open rate and send that one to the rest of your list. Finally, sending emails daily and at inappropriate times can cause your customer to not read your emails or mark them as spam. All these factors are proof that open rate is very important. By 2018, experts estimate that 80% of email users will access their accounts exclusively from their portable devices.

7. Use videos in your mobile marketing

48% of millennials watch videos only on their mobile device. This marketing statistics suggests that a good marketing strategy can use this tool to its advantage rather than pushing the product to customers in an invasive way.