140 character purchases

She was the last to sign up but more will follow her. She is still in trial period but it will surely soon land all over the world. It is a new option that the microblogging network is evolving to become a commercial network as well. And now you can buy through Twitter.

With the tests initiated among its American users, what has been a persistent rumor over the last few weeks is definitively confirmed. Twitter will allow purchasing and discover products without having to leave the timeline and directly from a tweet. To do this, they use a “buy” button that allows them to purchase the products advertised in that tweet.

According to Twitter product manager Tarun Jain, this option will “make shopping easier and hopefully more fun.” Although perhaps he should have said more compulsive Well, that's what it seems they're going to encourage this type of posts. Not in vain, many companies specialized in marketing have begun to recruit experts in subliminal advertising and persuasion, in what is already called neuromarketing, to give it a greater touch of apparent spontaneity to our act of buying. And in this respect, Twitter, given what it already conveys as a platform and social network, has a lot to say.

The fact is that with this new purchasing platform promoted by Twitter, it is also intended that users can Access unique offers and products, not available elsewhere. This fosters two really decisive feelings when it comes to hitting the “buy” button: exclusivity and opportunity.

As we read in the digital edition of the newspaper AbcTwitter assures that the platform will be completely safe for users, with payment information and delivery addresses perfectly encrypted to prevent data theft. The American company also reports that this information will also be stored on its servers if it is not deleted by the user. This guarantees, from the start, a very good and important database.

For the moment, the tests are being carried out by a small group of users selected in the United States, but if they are successful, mass implementation will not take long.

And here is what Twitter tells us: