If you are an entrepreneur or one of the many developers looking for a place in the mobile application world, check out these basic steps to start your own app business:
Choose the programming language
A native application is created for a specific operating system. There are different coding languages for mobile development. Among the most popular are Java, Kotlin and Swift.
These formats enable the user to have the best possible experience. In addition, the application can access the GPS, camera and other features of the phone. Usually the design time and price are higher, it is recommended for a more complex app.
Hybrid mobile apps are developed with different web technologies. Although basically HTML code is created for this option. It will not be necessary to create more than one version, because HTML tools and resources will be read and translated into different languages supported by operating systems.
To develop iOS apps, it will be better to use Swift, while for Android Java and Kotlin are most common.
- Choose the platform
The next step to starting your own business app is to choose the app store that best suits your product.
To publish your app in this store you will need to create a developer account, which allows you to publish apps. However, if you want to publish through your business, you will need the company’s DUNS Number. This number is generated by Dun & Bradstreet Consulting. This number can be obtained free of charge by sending your company information. The cost of publishing a app is $ 99 per year.
If you want to sell your app you should know that the App Store generates more revenue than Google Play. Apple developers receive about $ 0.10 for each of the 40,000 potential applications downloads against $ 0.01875 for each of the 60,000 potential downloads in the Google Play.
In the Google Play store, the process is cheaper and simpler – you just need to create a developer account in the store without any other requirement. The cost for the publication is $ 25, paid only once.
Android is the best option if you want to generate a decent number of downloads in a fast time frame and if you want to start making money with advertising.
The Windows store still does not generate very high revenue and there are not many ad networks that support the ad formats of Windows 8. If you want to launch your app in this store the best you can do is to set a fixed price per download.
For now, the benefit of Windows is that it allows applications to run simultaneously on a PC, a tablet and a smartphone, having more mediums means more opportunities for downloads. Also, as it is not a saturated market it could be easy for your app to stand out.
Choose the monetization model
Sell the app in app stores
This works great if you have an innovative idea or high-quality content, which allows you to charge for downloading your application.
For this strategy to work, you need to invest not only in the app, but also in promoting it. The more people know of your app’s existence, the more people can pay for it and the more money you will earn!
Instead of selling your app you can sell things through it. For example, restaurants can offer delivery services, clothing stores can receive orders, etc.
Another very common business model is “Freemium”. It is based on the offer of a free service but if the user wants additional resources, he needs to pay for them. Some examples of apps with this business model are: Spotify, Tinder and Skype.
If you have an idea that can help a lot of people and do not want to charge for it, you can monetize by providing ad space within your app. This way you can spread your message and still guarantee earning revenue!
For this strategy to really pay off, you must work well on your outreach strategy, so your app has lots of users and that they all see and click on the app ads.
Start your design
Use prototyping tools to help you have a better understanding of the look and feel of the user interface. Take advantage of visual elements, a typography can be an element that can offer a better user experience. For example, you can use it to replace icons, larger font sizes and font color combinations make text look clearer and help the user absorb the content faster.
Saturation, vibrant colors, and gradients catch the eye of your potential users. Also giving more movement, gifs or videos captures users’ attention and helps you get the message across more efficiently.
Promote the application
One of the most important strategies to loom your app in the stores is ASO, which will help you to improve your position in search results of application stores. Choose relevant keywords for your app, remind your users to review your app, pay close attention to the uninstalls, a video tutorial can help users to better understand your product.
Just like social networks, app stores are a way for you to establish a new channel of communication with your users, read the reviews, fix bugs and crashes and improve usability.
Contact and send a press release to big sites and blogs in your niche, they can promote your app free of charge!
Analyze, improve and start the cycle again
Use analytics to get to know how your clients are using your application. How many times has the application been downloaded, from which location and with which smartphones? You also can have information about the most commonly used parts of the application. Improve and start the process again.