ASO (App Store Optimization) is nothing more than the positioning of applications in the different online stores. In other words, it is the SEO of the applications.
Although there are several apps stores, we will highlight above all that the ASO works to position in the App Store and Google Play, the two largest and best-known apps repositories in the world. To get an idea, 91% of downloaded applications are through both platforms, according to The Forrester report. Want to know how to increase your app downloads? Below we show you the best ASO techniques to position your app among the top positions of the stores.