If you’re thinking about creating an app from scratch, you’re probably in a situation of doubt and uncertainty. What steps should you follow? What precautions should you take?
You probably need some advice before you start developing your application, so we’ve compiled this list of things you can’t miss during this process. Following this list you will be able to establish a strategy that will allow you to reach the success of your app more easily.
Setting an Objective
You must be clear about what your app is for, what you offer the user, what value it brings to your other communication channels and how it differs from your competitors’ applications, so you must be able to answer the following questions:
- What problem your app solves or what value your app adds as a service or entertainment. What is the purpose of the app and why the user will see in your application a really interesting product.
- What does your application have that cannot be offered through another channel, such as a computer program, a web page on your tablet or a paper catalog in your mailbox, to give some examples. The idea is that your application offers exclusive content and value in itself.
- What value does your app add to your business strategy. Growing technologically is an interesting idea and some investments, such as creating an app, will be useful for the development of your business. Consider how much developing an application, whether Android or iOS, will serve you as a company: more sales, more interaction with your customers, more visibility in the market, improved branding?
Original content for your own app
While on the web there are those who have become accustomed to generating large amounts of content, in an application we must be more careful, trying to solve very specific needs. Once again, we have to differentiate between web and app because these are different media. A smartphone application cannot be a repository of what is on the web, so we must bet on originality, simplicity and efficiency.
Make sure that absolutely all your content is relevant. It will allow you to guide the user through your app more easily, making everything more handy. You’ll prevent the user from stalling and achieving your intended goal.
Try to keep your content brief and concise. The size of the screens is “small” and the number of characters that can be displayed at the same time is very limited.
Prioritize the number of images over the amount of text. Generally, the user seeks to find content to consume them very quickly, so both video and image will work better than written content.
Functional and attractive apps design
Your application is one more extension of your brand. Make sure they’re consistent. Here are some design aspects you should consider:
- Hand reachability and limitation. The screens are getting bigger and bigger and the size of our hand remains the same as ever. Try to place the controls within easy reach of your thumbs and don’t be afraid of the vacuum, as you can fill the rest of the screen with more content.
- Use the three-stroke rule. Rate your content so that the user can access any corner of your app without tapping more than three times.
- Use Call To Actions. If you’ve set goals with your app, guide the user to reach them. Place buttons that are clearly visible and very accessible. The user is attracted to them and also feels that they are taking advantage of your app, finding what they are looking for, what they need and in the shortest time possible.
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Define your audience
You need define your target very well. It’s important that you know who you’re talking to. Its demographic and socio-cultural characteristics (age, gender, location, tastes) will allow you to adapt your app with greater criteria. We advise you to set up “typical users”, imaginary characters whose general characteristics represent your target. Imagine your “type character” in situations where your mobile application is interesting. Set up a primary user, which would be your most common target audience and a secondary user, for whom you will consider other forms of use of your app.
MVP: Minimum Viable Product
Minimun Viable Product is an early version of the product that will be useful to know how your mobile application is used by early adopters or first-time users. The MVP is used to analyze your usage, user experience or collect initial feedback. After the release of the app, new details will be made visible and will need to be solved. This version will help you learn how your audience behaves with it and allows you to learn more about your own app. It will also be useful to know if it is convenient to reinforce the objectives already defined by the company or to rectify in time and introduce changes, before massifying its use.
Other MVP values are its utility to check if your application is easy to use, what errors appear to set them as bugs, debug and fix them. Determine if your app is still aligned with the values of your business and your customers… It also helps you find out if you’re ready to be uploaded to the App Store or Google Play.
Use a CMS for applications such as King of App
While you can hire a team of developers who will create your app from scratch, you can also save time and money by using a CMS for mobile applications. We recommend King of App, an open source tool that allows you to edit the code of your application to optimize content and design in a complete way. You can edit the modules and themes, incorporating some of the additional services available. From King of App they will publish the application for you.
Following these tips will help you to make your application a success and help you develop your business. An application is a window of your brand through the mobile phone and a very interesting way to interact with your customers. If you haven’t thought about getting your own app yet, consider all the advantages you get from it.