Mobile Marketing strategies

Admob: how to configure and monetize with ads

AdMob is a mobile advertising company founded by Omar Hamoui, which was established on 10 April 2006. Its name is a "portmanteau" for "mobile advertising". Before being acquired by Google, AdMob acquired the company AdWhirl, which is a platform for the development of advertising applications for iPhone. AdMob offers advertising solutions for many mobile platforms, including Android,...
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6 reasons to develop a Smartwatch app to target businesses

Smartwatches are the next trend you should pay attention to. In 2015 smartwatches surpassed traditional watches in volume for the first time. According to IDC, "the overall smartwatch category will improve and grow at a healthy rate of 31% on average for each of the coming five years." The consultancy reports that about 50 million smartwatches...
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How to create the app of an event. What to consider and what elements it should contain + practical example

An event is one of the most important dates marked with a red pen on a brand's calendar. It is a key moment for companies that come out on the street to adopt a tangible presence, beyond the area they occupy their offices, to meet with their clients and future buyers and to let them...
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In the app business, developing a chat bot may be a gold mine

About five years ago the fever of the apps spread among the companies; Before that, it was websites, and more recently, social networks. In each phase everyone wanted to revolutionize their business with their dot com, mobile app, Twitter account. And now it's the chatbots turn. On a global level, brands of all the twists...
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Apple rocks the world: iOS market shared per countries

According to Kantar WorldPanel, a market research international agency, during the last year, the market share of iOS continues to grow worldwide in countries such as the US, Australia, United Kingdom, Germany, France, Italy and rural China, curiously in the cities wins Android. In the only places where iOS decreases has been Japan and Spain....
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